Our goal is incremental sales for your organization. Period. That's our focus.
Most people will hire an accountant for accounting tasks. Most people will hire a lawyer for legal work. Most people will hire a mechanic for auto repair work. Most people will hire a skilled contractor to build a home. Most people try to do marketing work without any specialized training or skill.
U. P. Marketing Department is skilled in marketing. That is all we do. Driving new revenue into your business is our business. Just like an accountant or attorney, we partner with you to develop marketing strategies and tactics. We will meet with you and discuss your goals. Understand your mission. Integrate your culture into our work. We will research the best marketing channels and the best message strategy to reach your target market. Then we implement the ideas to drive sales traffic in person and on line. Get a free marketing analysis here.
Our services are less expensive than if you had your own in-house marketing manager. We are very affordable. Our work is discussed with you and your team, then creative is designed and implemented. U. P. Marketing Department’s principals are highly educated, experienced marketing professionals who have many years experience working in various aspects of marketing: design, digital, advertising, photo, and strategy. We understand the concerns and challenges associated with fluctuating revenues.
We have worked in marketing communications, website design and development, and advertising.
Our passion is marketing and teaching. We provide a well-balanced approach to marketing and marketing communications. The flavor of our creative direction is simple, yet elegant. Our brand messages are powerful and meaningful. Our analytical skills (the science of marketing) are well blended with our creativity (the art of marketing).
We create marketing strategies and designs that have proven, measurable results. U. P. Marketing Department will work with the committed people at your organization to establish acceptable KPIs. We can do this because we are a partner, an extension of your own marketing department.
We are a local company that will not have to incur excess travel expenses, or other typical extra expenses common to a distant agency. Plus, we will have much more in-person time with you to develop and approve marketing strategies and tactics. We understand the local media space, the local customs, the local weather patterns, and most importantly—the locals who make up your target market!
U. P. Marketing Department is the most sophisticated marketing communications company in the Upper Peninsula. We are ahead-of-the-curve with interactive media, SEO strategies, and copy writing and creative compared to other service providers in the U.P. market.